Asset Management Guidelines

HORIZON PROPERTIES is a third party real estate advisory and investment firm specializing in leasing and local management of commercial properties through out the State of Florida. The company was founded in 1995 by Mr. Jorge E. Alvarino and Mr. Joel Benes.  Combined Mr. Alvarino & Mr. Benes brings over 38 years of commercial real estate experience to Horizon Properties.  At Horizon Properties we work hard at building long lasting relationships based on confidence and trust.

Horizon Professionals work closely with owner clients to develop a detailed focused plan to achieve the financial and operational objectives of the assignment.

Our proven methods of collections and tenant negotiations are effectively designed and implemented to maximize the income generated by the assigned property while maintaining a stable base of quality tenants.

The following summarizes our management duties and responsibilities...

  • We take all reasonable steps to collect, and enforce the collections of all rentals and other charges from tenants in accordance with the terms of their leases.
  • At the owners request we disburse funds for all operating expenses or other expenses in connection with the property.
  • With the owners authorization, we hire, supervise and terminate independent contractors for the repair and maintenance of the property.
  • We will receive tenant communications on behalf of the owner.
  • Horizon Properties will maintain accurate records of all received and disbursed funds and will provide monthly statements with complete reports of all funds collected and paid. The net proceeds will be disbursed as per the owners instruction each month.
  • We use the latest Yardi Property Management Software to generate reports including Rent Rolls, Income Statement, Balance Sheet, Aging Report, Commercial Summary, General Ledger, and Check Register. Sample reports are available upon request.
  • We will enforce all rules and regulations relating to the operation of the building.
  • Our Management Agreements are flexible and can be tailored to your legal requirements. The management fee is based on the gross income generated by the property and will be competitive within the market.

Our philosophy is to offer you a very personalized, responsive approach and attention to detail that will satisfy your needs and requirements with the daily management of your properties.

Leasing / Marketing Guidelines

A specific leasing plan with the assigned property. Standard operational procedures for a leasing plan include:

Physical Review of Property:

  • Collect all necessary information to formulate a specific leasing plan for the property including proposed building plans, amenities, site information etc.

Tenant/Lease Analysis:

  • Analyze local trade area to determine the appropriate tenant mix that should be targeted under the leasing plan.
  • Introduction and interview with the existing tenants to obtain information and input on the center to effect an optimal leasing program.

Market Analysis:

  • Perform comparative market analysis to determine the optimum rent strategy to attract new tenants.

Leasing Strategies & Tactics:

  • Prepare and distribute a color marketing brochure through the National Multiple Listing Service. Prepare a detailed marketing package for interested tenants to include demographics, traffic counts, photographs and other pertinent information.
  • Expose the property to our extensive list of qualified national, regional and local tenants suited to lease the property.
  • Personally canvass comparable properties within the properties’ trade area for prospective tenants.
  • Coordinate marketing with Professional Industry Groups i.e. NAIOP & ICSC and local Business Development Groups within the City.
  • Utilize direct mail by SIC codes to attract specific types of businesses through out South Florida for the property.
  • Circulate the property to and cooperate with the South Florida brokerage community.
  • Prepare and submit monthly activity reports in a format acceptable to the owner.
  • Prepare and distribute press releases as significant transactions occur.
  • Install Marketing signage at the most visible vantage points of the Property.
  • Establish an on-site leasing office in conjunction with management for continuous use in the marketing process.

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