Asset Management Guidelines
HORIZON
PROPERTIES
is a third party real estate advisory and investment firm
specializing in leasing and local management of commercial
properties through out the State of Florida. The company
was founded in 1995 by Mr. Jorge E. Alvarino and Mr.
Joel Benes. Combined Mr. Alvarino & Mr. Benes brings over 38 years of
commercial real estate experience to Horizon Properties.
At Horizon Properties we work hard at building long
lasting relationships based on confidence and trust.Horizon Professionals work closely with owner clients to
develop a detailed focused plan to achieve the financial and
operational objectives of the assignment.
Our proven
methods of collections and tenant negotiations are
effectively designed and implemented to maximize the income
generated by the assigned property while maintaining a
stable base of quality tenants.
The following
summarizes our management duties and responsibilities...
- We take
all reasonable steps to collect, and enforce the
collections of all rentals and other charges from
tenants in accordance with the terms of their leases.
- At the
owners request we disburse funds for all operating expenses
or other expenses in connection with the property.
- With the
owners authorization, we hire, supervise and terminate
independent contractors for the repair and maintenance
of the property.
- We will
receive tenant communications on behalf of the owner.
- Horizon
Properties will maintain accurate records of all
received and disbursed funds and will provide monthly
statements with complete reports of all funds collected
and paid. The net proceeds will be disbursed as per the
owners instruction each month.
- We use the
latest Yardi Property Management Software to generate
reports including Rent Rolls, Income Statement, Balance
Sheet, Aging Report, Commercial Summary, General Ledger,
and Check Register. Sample reports are available upon
request.
- We will
enforce all rules and regulations relating to the
operation of the building.
- Our
Management Agreements are flexible and can be tailored to
your legal requirements. The management fee is based on
the gross income generated by the property and will be
competitive within the market.
Our
philosophy is to offer you a very personalized, responsive
approach and attention to detail that will satisfy your
needs and requirements with the daily management of your
properties.
Leasing
/ Marketing Guidelines
A specific leasing plan with the assigned property. Standard operational procedures for a leasing plan include:
Physical Review of Property:
- Collect all necessary information to formulate a specific leasing plan for the property including proposed building plans, amenities, site information etc.
Tenant/Lease Analysis:
- Analyze local trade area to determine the appropriate tenant mix that should be targeted under the leasing plan.
- Introduction and interview with the existing tenants to obtain information and input on the center to effect an optimal leasing program.
Market Analysis:
- Perform comparative market analysis to determine the optimum rent strategy to attract new tenants.
Leasing Strategies & Tactics:
- Prepare and distribute a color marketing brochure through the National Multiple Listing Service. Prepare a detailed marketing package for interested tenants to include demographics, traffic counts, photographs and other pertinent information.
- Expose the property to our extensive list of qualified national, regional and local tenants suited to lease the property.
- Personally canvass comparable properties within the properties’ trade area for prospective tenants.
- Coordinate marketing with Professional Industry Groups i.e. NAIOP & ICSC and local Business Development Groups within the City.
- Utilize direct mail by SIC codes to attract specific types of businesses through out South Florida for the property.
- Circulate the property to and cooperate with the South Florida brokerage community.
- Prepare and submit monthly activity reports in a format acceptable to the owner.
- Prepare and distribute press releases as significant transactions occur.
- Install Marketing signage at the most visible vantage points of the Property.
- Establish an on-site leasing office in conjunction with management for continuous use in the marketing process.
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